About These Guidelines

These guidelines are intended for anyone who is about to use the University of Michigan Business School logotype in any application forms, covers, clothing, labeling, documents, signage, etc... They give basic instructions regarding the University of Michigan Business School logotype, family of colors, typefaces and sizes, and provide color and art reference.

For the University of Michigan Business School identity to work effectively, all applications should follow these guidelines. Their consistent use will ensure a consistent and memorable identity. Please familiarize yourself with this document thoroughly, and always refer to it when developing any item which uses the University of Michigan Business School logotype. If you have any queries regarding the use of the University of Michigan Business School logotype, please contact the University of Michigan Business School Office of Communications, (734) 936-2150.