Office of Communications Web Site -------------------------- ID Standards Main Page Glossary Logotype Preferred Identity Logotype Flush-Left Minimum Size Clear Space Colors Typography Stand Alone Application Printed Material Logotype and University Seal 2-Color Logotype 1-Color Logotype Preferred Color Background Usage Unacceptable Usage Applications: Stationery Logo Usage

1-Color Logotype A one-color logotype should be in either UMBS Blue or black. Note that the solid areas and the type print 100% of the color; the screen tint areas print 30% of the color. It is preferable, whenever possible, to use the full-color version of the logotype. The logo looks best on a white background. Never place the logo on any textured, patterned or photographic backgrounds. Never change the type alignment of the logotype.

*PANTONE is a registered trademark of Pantone, Inc. Colors shown throughout this manual are not intended to match the Pantone color standards and are for demonstration purposes only. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide.