Office of Communications Web Site -------------------------- ID Standards Main Page Glossary Logotype Preferred Identity Logotype Flush-Left Minimum Size Clear Space Colors Typography Stand Alone Application Printed Material Logotype and University Seal 2-Color Logotype 1-Color Logotype Preferred Color Background Usage Unacceptable Usage Applications: Stationery Logo Usage

Templates: Business Card Typographic Specifications These exhibits show examples of acceptable card layouts within the graphic standards guidelines. The card can accommodate a six-line address block and a four-line title. The address and title typography print PMS 403. The name in the title block is set in 7.25 pt Franklin Gothic BT with 10.5 pt leading; the title information is set in 7.75 pt News Gothic BT with 10.5 pt leading. The first lines of the address block are for the office or institute name and set in 7.25 pt Franklin Gothic BT. The address and number information is set in 7.75 pt News Gothic BT with 10.5 point leading and is at least 4 lines deep, but never more than 6 lines. Never put more than two numbers on one line. The type should never be reduced. The leading should never be adjusted. Use only specified logos.