Office of Communications Web Site -------------------------- ID Standards Main Page Glossary Logotype Preferred Identity Logotype Flush-Left Minimum Size Clear Space Colors Typography Stand Alone Application Printed Material Logotype and University Seal 2-Color Logotype 1-Color Logotype Preferred Color Background Usage Unacceptable Usage Applications: Stationery Logo Usage

	Colors Primary Colors The colors for the University of Michigan Business School identity are UMBS Blue, UMBS Maize and Black. These UMBS colors are based on the Pantone Matching System*. In specifying coated match colors, the Pantone equivalent to UMBS Blue is PMS 286 C; for UMBS Maize, it is PMS 123 C. For uncoated match colors, the equivalent to UMBS Blue is PMS 286 U; for UMBS Maize, it is PMS 115 U. Secondary Colors A secondary palette has been developed for specific purposes. These secondary colors are based on the Pantone Matching System: 402 gray, 403 gray, and 032 red.
*PANTONE is a registered trademark of Pantone, Inc. Colors shown throughout this manual are not intended to match the Pantone color standards and are for demonstration purposes only. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide.