Office of Communications Web Site -------------------------- ID Standards Main Page Glossary Logotype Preferred Identity Logotype Flush-Left Minimum Size Clear Space Colors Typography Stand Alone Application Printed Material Logotype and University Seal 2-Color Logotype 1-Color Logotype Preferred Color Background Usage Unacceptable Usage Applications: Stationery Logo Usage

Glossary
Baseline	The baseline is the alignment point of letterforms along their bottom edge.
Cap Height	A measurement from the baseline of a capital letter to the top of the capital letter.
Clear Space	Area around the wordmark that must remain "clear" of graphics and type.
EPS	"Encapsulated Postscript" is the name for a format attributed to a file that can be imported into layout documents. These files are usually graphic or picture files.
Font	Typeface
Leading	The space between one line of type and the next, measured from baseline to baseline.
Logotype	The logotype is the primary graphic device (symbol + type) used to signify the University of Michigan Business School.
Tracking	The space between letters in a word.
Screen	A percentage of color tint in printing terms.
UMBS	Abbreviated name for the University of Michigan Business School (internal use only).
Word Spacing	The space between words in lines of typography.