Office of Communications Web Site -------------------------- ID Standards Main Page Glossary Logotype Preferred Identity Logotype Flush-Left Minimum Size Clear Space Colors Typography Stand Alone Application Printed Material Logotype and University Seal 2-Color Logotype 1-Color Logotype Preferred Color Background Usage Unacceptable Usage Applications: Stationery Logo Usage

Unacceptable Usage The University of Michigan Business School logotype should appear in its standard form from artwork provided. The uniform and consistent appearance of the logotype is essential to the success of the University of Michigan Business School graphic standards program. The logotype must never be altered in any way. Never change the type alignment of the logotype. At left are examples of incorrect usages of the logotype that would damage the University of Michigan Business School image.