Rosemarie Ziedonis

Courses

The Strategic Management of Intellectual Capital (Strategy 553)

From start-up companies to multinational enterprises, the effective management of intangible capital, including know-how and legal assets such as patents, secrets, or copyrights, is often critical to a firm's success. This course, introduced to the MBA curriculum in Winter 2003 (under CSIB743), examines the strategic value of intellectual property and its use in controlling, defending, or exchanging knowledge assets. Topics include: Linking IP strategies to a firm's competitive environment; factors driving asset valuation and licensing decisions; the promise and pitfalls of on-line IP exchanges; and special topics in selected industries and national settings. The material is especially relevant for students interested in managing a business with significant technical or scientific content and for those pursuing careers in consulting, investment, or entrepreneurship. The course is a 7-week strategy elective in the MBA program. There are no prerequisites.

Corporate Strategy (Strategy 601)

Strategy 601 is the core strategy course in the evening MBA program. In this course, we examine the fundamental question of strategy: Why are some firms more successful than others? This course analyzes the sources of competitive success among firms and helps students develop the knowledge and skills necessary to be an effective strategy analyst, be it as a manager, a management consultant, or an investment banker.