Modern Marketing Research: Supplemental Materials

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Supplemental Materials for

Modern Marketing Research:
Concepts, Methods, and Cases

Fred M. Feinberg
Thomas C. Kinnear
James R. Taylor

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This site will house all data files, “online only” cases, and supplemental files for Modern Marketing Research: Concepts, Methods, and Cases, Second Edition, published by Cengage Learning.

Instructors: For a full suite of supplements – including instructor’s manual, case notes, and Powerpoint slides – please see the instructor’s site at CengageLearning. [Proof of instructor status and login required.]

Students: For additional information, or to order, visit the book’s site at CengageLearning.

Chapter 10, Appendix on ANOVA Designs: PDF Format

“Capstone Cases” Data Files, in Excel (XLS), SPSS (SAV), and STATA (DTA) formats, zipped

Case 3.7, PCMall in one file: ZIP format

Case 3.8, MoMo Bubbles in one file: ZIP format

Case 3.9, GPA Microvan in one file: ZIP format

Book Examples Data Files, in Excel (XLS) and SPSS (SAV) formats

All Data in one file: ZIP format

Chapters 8-12, Marketing Research Student Data: XLS, SAV

Chapter 10, Cluster Analysis Data for 20 Brands of Beer: XLS, SAV

Chapter 10, Factor Analysis Data: XLS (with analyses), SAV

Chapter 11, Conjoint Scale Data: XLS, SAV

Chapter 11, Conjoint Movie Theater Data: XLS

Chapter 11, Multidimensional Scaling (MDS) Data on 9 MBA Programs: XLS, SAV

Chapter 11, Multidimensional Scaling (MDS) Data on 28 US Cities: XLS, SAV

Appendix A, Interactive Statistical Tables: XLS

Supplemental Cases not appearing in main text

All Cases and supplemental data in one file: ZIP format. The following cases are included:

Online Case 1.09 Private Label Products at Amarante

Online Case 1.10 Sportzone Cleansing Products for Men

Online Case 1.11 Worcester Soups

Online Case 2.10 Coca-cola Recall in Europe

Online Case 2.11 E-Rewards

Online Case 2.12 Middle America Research

Online Case 2.13 ASWU and Harris Interactive Europe

Online Case 2.14 Skytrax Best Airlines 2005 Awards

Online Case 2.15 The Brampton Herald Tribune

Online Case 3.10 Elwood Food Cooperative

Online Data 3.10 Elwood Food Cooperative Tables.xls

Online Case 3.11 Comfimax Tampons

Online Case 3.12 No Sweat