Anocha Aribarg
About My Research
My primary research interests involve integrating econometric modeling, Bayesian statistical inference, and consumer behavior theories to i) examine consumer complex choice decision making, such as group decision making and the use of compensatory and non-compensatory decision processes and ii) address challenging issues related to product portfolio management.
Publications
Aribarg, Anocha, Rik Pieters and Michel Wedel (2009) "Raising the Bar: Bias-Adjustment of Advertising Recognition Tests," Journal of Marketing Research, forthcoming. download
Aribarg, Anocha, Neeraj Arora and Moon Young Kang (2009) "Predicting Joint Choice Using Individual Data" Marketing Science, forthcoming. download
Aribarg, Anocha and Natasha Zhang Foutz (2009), "Category-based Screening in Choice of Complementary Products," Journal of Marketing Research, 46 (August), forthcoming. download
Aribarg, Anocha and Neeraj Arora (2008), "Brand Portfolio Promotions," Journal of Marketing Research, 45 (August) download
Aribarg, Anocha and Neeraj Arora (2008), "Inter-brand Variant Overlap: Impact on Brand Preference and Portfolio Profit," Marketing Science, 27 (May/June). download
Aribarg, Anocha, Neeraj Arora and H. Onur Bodur (2002), "Understanding the Role of Preference Revision and Concession in Group Decisions," Journal of Marketing Research, 39 (August). download
My Four-Legged Family
Miwa (scaredy cat)
Haiku (bitey cat)
Meiji (crybaby cat)
