of Michigan Business School
Research: Published, Pending and
are links to several of my research papers, all in PDF format. Click
on any of the highlighted titles to download. Non-linked papers are
under revision and should be available shortly.
comments and requests can be sent by e-mail to Fred
Feinberg at email@example.com.
|ADVERTISING MODELS AND EFFECTS
Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic
Thresholds”, Marketing Science, 23(1), 2004, 109-119 [with Demetrios
Vakratsas, Frank Bass and G. K. Gurumurthy]
Continuous-Time Optimal Advertising under S-Shaped Response” Management
Science, 47(11), November, 2001, 1476-1487.
Policies for Aggregate Advertising Models,” Marketing Science,
11(3), 1992, 221-234.
|CUTOFFS AND CHOICE HEURISTICS
and Adaptivity in Quota and Level Cutoff Strategies” [with Joel Huber]
Theory of Cutoff Formation Under Imperfect Information,” Management
Science, 42(1), 1996, 65-84. [with Joel Huber]
Influences on Individual Choice Behavior,” Marketing Letters,
8(3), 1997, 349-360. [with Robert Meyer, Tülin Erdem, Itzhak Gilboa,
Wes Hutchinson, Aradhna Krishna, Steve Lippman, Carl Mela, Amit Pazgal,
Drazen Prelec and Joel Steckel]
|BRAND CHOICE, VARIETY-SEEKING AND
We Care What Others Get? A Behaviorist Approach to Targeted Promotions,”
Journal of Marketing Research, 39(3), 2002, 277-291. [with Aradhna
Krishna and Z. John Zhang]
Price Increases be Targeted? – Pricing Power and Selective versus Across-the-board
Price Increases,” [with Aradhna Krishna and Z. John Zhang]
Line Management as Dynamic Attribute-Level Competition” [with P. B.
Seetharaman and Pradeep Chintagunta]
Model-Based Approach to Setting Optimal Retail Mark-Ups,” [with Jie
Zhang and Michel Wedel]
Online Product Recommendations by Including Nonrated Items,” [with
Yuanping Ying and Michel Wedel]
and Relative Fit of Several First-Order Markov Models of Consumer Variety
Seeking,” European Journal of Operational Research, 76 (Oct.),
1994, 309-314. [with Leigh McAlister and Barbara Kahn]
Share Response when Consumers Seek Variety,” Journal of Marketing
Research, 29 (May), 1992, 227-237. [with Leigh McAlister and Barbara
Consistent Loyalty Measure for Generalized Logit Models” [with Gary
Relative Effects of State Dependence and Habit Persistence on Mean Convergence
in First-Order Models of Brand Choice”
|LINKING MARKETING AND ENGINEERING
Marketing and Engineering Product Design Decisions via Analytical Target
Cascading,” Journal of Product Innovation Management, forthcoming.
[with Jeremy Michalek and Panos Papalambros]
Optimal Marketing and Engineering Design Model for Product Development
using Analytical Target Cascading,” Tools and Methods of Competitive
Engineering, 2004. [with Jeremy Michalek and Panos Papalambros]
Product Line Design Optimization: Coordinating Marketing And Engineering
Models Via Analytical Target Cascading,” [with Feray Adiguzel,
Peter Ebbes, Jeremy Michalek and Panos Papalambros].
|BEHAVIORAL DECISION THEORY AND CONTEXT
EFFECTS IN CHOICE
“Capturing Flexible Heterogeneous Utility Curves: A Bayesian Spline Approach”
[with Jin Gyo Kim and Ulrich Menzefricke]
Choice Endogeneity in Phased Consumer Experiments” [with Christina
L. Brown and Yuanping Ying]
Does Choice Distort Product Evaluations?” [with Christina L. Brown]
Variety of Effects: How Variety Alters Experience by Influencing Both Choice
and Hedonic Value” [with Christina L. Brown]
and Ye Shall Receive: The Effects of the Appeals Scale on Consumers’ Donation
Behavior,”, JEP, 24(3), 2003, 349-376. [with Pierre Desmet]
|DYNAMIC CHOICE AND BAYESIAN ECONOMETRICS
Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior”
[with Jin Gyo Kim and Ulrich Menzefricke], ROMS, Vol. 2, Article
Parametric Evolution in a Random Utility Framework” [with Jin Gyo Kim
and Ulrich Menzefricke], forthcoming, Journal of Business and Economic
Dynamic Intertial Brand Choice Model Incorporating Interbrand Similarity
Structure,” [with P. B. Seetharaman, Jin Gyo Kim and Pradeep Chintagunta]
“A Bayesian Vector Autoregressive Model of Sequential
Choice: Estimation and Testing” [with Jin Gyo Kim and Ulrich Menzefricke]
|QUANTITATIVE METHODS IN PSYCHOLOGY
Norms as a Function of Culture and Age: Comparisons of Item Responses to
105 Categories by American and Chinese Adults” [with Carolyn Yoon,
Ping Hu, Angela Hall Gutchess, Trey Hedden, Hiu-Ying Chen, Cui Yao, Shulan
Jiao, and Denise Park], forthcoming, Psychology and Aging.
Differences in Memory: The Role of Culture-based Stereotypes about Aging,”
Psychology and Aging, 15(4), 2000, 694-704. [with Carolyn Yoon, Lynn
Hasher, T.A. Rahhal and G. Winocur]
Cross-Culturally Standardized Set of 260 Pictures: American and Chinese
Norms for Name Agreement, Concept Agreement and Familiarity” [with
Carolyn Yoon, Ting Luo, Joseph A. Mikels, Trey Hedden, Angela Hall Gutchess,
Hiu-Ying Chen, Shulan Jiao, & Denise C. Park], forthcoming, Behavior
Research Methods, Instruments and Computers.
Naming Specificity across Ages and Cultures: A Latent Class Analysis of
Picture Norms for Younger and Older Americans and Chinese” [with Carolyn
Yoon & Angela Gutchess].
“Categorical Organization in Free Recall across Culture and Age” [with Angela Gutchess, Ting Luo, Trey Hedden, Carolyn Yoon, Qicheng Jing, Richard Nisbett, & Denise C. Park].
“A Functional Magnetic Resonance Imaging
Study of Neural Dissociations between Brand and Person Judgments”
[with Carolyn Yoon, Angela Gutchess & Thad Polk].